Let’s say you have just finished a book on Latvian linden ((Tilia cordata) campaign furniture. You believe in the book but marketing tells you you might only sell 25 to 30 books. Using the traditional printing model, you can’t make money printing 30 books. Shipping alone eats up all your profits. Using their new specialty printer, our friends will be able to quickly print limited interest books in a cost effective manner.
I am personally looking forward to the possibility of a greatly expanded, limited interest catalog. Those of us interested in truly obscure topics will no longer have to depend on hastily written, inaccurate Wikipedia articles. We can now have hastily written and inaccurate books as well.
If it’s in print, it must be true.